Apple's share of the Chinese market has come under increasing pressure from local rivals, such as Vivo and Xiaomi.
The US firm re-entered China's top five smartphone makers in the third quarter of 2024 after briefly dropping off the list.
According to IDC's latest research, Vivo was China's best-selling smartphone maker in the period as its sales jumped by more than 20%.
During the same period, Apple saw sales dip by 0.3%. Huawei's jumped by more than 40%.
"We've seen market competition increase with almost everyone launching a flagship last quarter," said Ivan Lam, a senior analyst at Counterpoint Research…Read More
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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