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Samsung Galaxy S22 Struggles to Meet Expectations and Close Sales Gap with iPhone 14
According to market research firm Counterpoint Research, Samsung’s ASP for smartphones increased by only 2% year-on-year in the third quarter of this year, while Apple’s ASP increased by 7%. This trend is expected to continue in the fourth quarter. Another factor that may be affecting Samsung‘s sales is the company’s brand positioning in the global market. While Samsung is the top seller of smartphones in terms of shipment numbers, most of these are low-end models that are popular in specific regions such as Europe, Southeast Asia, and South America...Read more
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
