• The share of wireless charging smartphones in the overall smartphone market is expected to surpass 31% in 2024 and reach half of the market by 2029.
• Reverse wireless charging penetration is expected to grow to almost 100% by 2027 from 96% in 2023, indicating its near-universal adoption in wireless charging-enabled smartphones.
• Samsung and Chinese OEMs like Huawei and Xiaomi are driving the reverse wireless charging smartphone market growth, while Apple maintains dominance.

Wireless charging smartphone shipments are expected to rise 14.2% YoY in 2024 while the share of wireless charging smartphones in the overall smartphone market is projected to surpass 31% in 2024 and reach nearly half of the market by 2029. Wireless charging smartphones are seeing increasing adoption as the wireless charging feature enhances user convenience and serves as a key marketing strategy for smartphone OEMs, particularly for flagship models.

The integration of reverse wireless charging into smartphones is on a steep upward trajectory, driven by consumer demand for multi-functional devices and manufacturers’ innovation in flagship models. The share of reverse wireless charging in the wireless charging smartphone market is expected to grow from 95.6% in 2023 to almost 100% by 2026, indicating its near-universal adoption in wireless charging smartphones. From 2023 to 2025, reverse wireless charging smartphone shipments are projected to grow at a CAGR of 18%.

Source: Counterpoint Smartphone Qi Wireless Charging Market Forecast, 2029F

Major OEMs are steadily increasing the adoption of reverse wireless charging in their flagship models. Apple currently dominates the reverse wireless charging smartphone market as it has hardware support for reverse wireless charging on all iPhone 12 models and later. However, Apple has yet to fully unlock the potential of the reverse wireless charging feature as it is currently only limited to charging the MagSafe battery pack.

As the entire iPhone lineup supports the feature, Apple is expected to maintain a modest but steady growth, leveraging its dominance. However, the increasing adoption from Samsung and Chinese OEMs like Huawei, Xiaomi have spurred market expansion, gradually eroding Apple’s market share. Notably, Xiaomi and OPPO, which have historically held smaller shares, recently began integrating the function into their flagship models and are poised to extend its adoption to mid-range segments.

Access full 4-pager report here.
If you are not a client, reach out to us at [email protected]