Camera and imaging has become central to delivering advanced smartphone experiences. The differentiation between smartphone brands has transcended the “megapixel race”. The next-generation competition has moved to adding innovative smartphone camera capabilities for professional-grade imaging and videography experiences.
However, most of these features are highly dependent on the underlying SoC and its capabilities such as advanced ISPs, AI, software algorithms, memory channels, optimizations and more. The underlying chipset capabilities are fundamental to unlocking advanced camera-related features and industry-first experiences.
Apple has done well with its iPhone 13 Pro series in imaging and videography capabilities thanks to the powerful A15 Bionic with a newly designed ISP. However, in the Android camp and amongst overall smartphones, Qualcomm’s latest flagship Snapdragon 8 & 8+ Gen 1 Mobile Platforms have set a very high benchmark for “industry first” camera innovations helping many OEMs strongly differentiate vs iPhone capabilities in premium market. These Snapdragon innovations and co-optimizations are helping Android OEMs differentiate and compete well with industry-leading smartphone camera experiences.
With the 4nm-based Snapdragon 8 Gen 1, Qualcomm has unveiled a new collection of premium camera features and technologies, called Snapdragon Sight. Snapdragon Sight is based on the first ever 18-bit Qualcomm Spectra ISP, a big jump from the 14-bit ISP in the previous generation. This means the Computer Vision ISP (CV-ISP) can capture 4096x more camera data at speeds of up to 3.2 gigapixels per second, capturing 240 12-megapixel photos in one second.
Source: Qualcomm
Snapdragon 8 Gen 1 features “triple 18-bit ISPs” – an industry first – capable of capturing over a billion colors from three cameras simultaneously and up to 200MP sensors. The CV-ISP has several engines dedicated to providing hardware acceleration for multiple camera features:
As a result, Snapdragon 8 Gen 1 has been the number one SoC choice for flagship models ranging from Android OEMs like Samsung, Xiaomi, OPPO, OnePlus, vivo, HONOR, realme, Sony, and ZTE. All these OEMs have worked hard with Qualcomm and ISVs to pick and position the best features from the wide menu available in the Snapdragon 8 Gen 1 CV-ISP capabilities to design and offer a powerful set of camera features to users. This has helped several of them to dominate DxOMark’s smartphone camera rankings, the industry’s leading benchmark for different features.
Source: Counterpoint Research Smartphone Camera & SoC Analysis, DxOMark
Some examples of collaboration between OEMs, sensor suppliers, ISVs and Qualcomm to unlock premium camera capabilities from the CV-ISP engines from software to sensors:
Honor Magic4 Ultimate
Counterpoint’s Strategic Review of the flagship HONOR Magic4 Ultimate is here
Xiaomi 12 Pro
OnePlus 10 Pro
With the new Qualcomm Snapdragon 8+ Gen 1, we see a new wave of flagships such as Xiaomi 12S series, Samsung Galaxy Z Fold 4. Galaxy Z Flip 4, OnePlus 10T, Realme GT2, Moto Edge30 Ultra and so forth in H2 2022 to build unique camera experiences on many of the above capabilities. Watch this space for more reviews on these latest devices from the Counterpoint Labs.
The camera has become the key differentiating factor for most smartphone OEMs. They adopt a wide set of imaging, video and AI capabilities available in the chosen SoC to differentiate themselves from the competition. The chosen capabilities are then tuned well with the camera sensor and modules, and optimized via software algorithms. Despite using the common Qualcomm Snapdragon 8 Gen 1 platform, there are a plethora of capabilities that these different OEMs can leverage to compete and differentiate, making the platform and the entire stack very versatile.
Qualcomm is undoubtedly leading this space with its system-level SoC capabilities to drive premium innovations and deliver “industry-first” and advanced camera experiences. Further, OEMs also have been astute in striking key partnerships with imaging IP companies such as Dolby, Leica, Carl Zeiss and Hasselblad to differentiate on top of these cutting-edge features made available via the Snapdragon flagship chipsets. We don’t see this trend stopping anytime soon.