Even as the global smartphone market continues to recover from COVID-19, the global chip shortage has been tightening its grip. But despite this, the demand for 5G smartphones is on the rise. To address this demand, Qualcomm has been expanding its portfolio of Snapdragon SoCs, from the premium 8-series to all the way down to 4-series. At its virtual 5G Summit 2021, Qualcomm announced the latest Snapdragon 778G 5G mobile platform to accelerate 5G adoption in the mainstream mid-tier to high-tier segment.
Qualcomm continues to lead the fast-growing 5G smartphone SoC market. The Snapdragon 765G, the first 7-series 5G SoC launched last year, was the best-selling integrated 5G SoC in Q4 2020, powering one in five Android smartphones globally. It is also the first 7-series platform to bring flagship features to mid-tier and high-tier smartphones.
The Snapdragon 765G chipset powers over 40 smartphone models from more than 20 OEMs. Some of the most popular smartphones include the OnePlus Nord (review), vivo X50 Pro (review), Nokia 8.3 (review) and the LG Wing (review).
Building on the platform’s success, Qualcomm continues to push advanced AI and gaming features, along with premium camera experiences, to the 7-series with the new Snapdragon 778G. Qualcomm would look to widen the gap with competition, especially given MediaTek’s strong recent growth thanks to Huawei, broader portfolio of mid-tier to high-tier 5G Dimensity SoCs and less foundry-side and supply issues compared to Qualcomm. We expect the Snapdragon 778G to be an even bigger success than its predecessor.
Source - Qualcomm
Qualcomm is positioning this chipset to offer advanced multimedia, camera, gaming and AI experiences to mainstream users, with decent gains over the previous generation.
With lockdowns still in place in several countries, a lot of smartphone users are trying their hands at content creation. As a result, demand for short video apps has seen a rise. The Spectra 570L ISP (Image Signal Processor) unlocks new possibilities, allowing users to capture three photos or video streams simultaneously. This means users can now record from wide, ultra-wide and zoom lenses at the same time, and effortlessly switch between them.
Source - Qualcomm
A small preview of this viewfinder is always seen on one side of the screen, giving you a better idea of what each lens is recording, including the front camera. The feature is already available in some Snapdragon 888-powered devices such as the Galaxy S21 series, where this mode is called Director’s View.
On the sensor side, there is support for up to 192MP camera sensor for still photos, 4K HDR video capture with bokeh mode, and HD slow-motion video capture at 240fps. HDR10+ video format support also means you can capture over a billion shades of color with punchy colors and sharp details.
Source - Qualcomm
There is also support for Multi-Frame Noise Reduction (MFNR) and Zero Shutter Lag (ZSL). The ISP supports up to 22MP triple cameras, up to 36+22MP dual cameras, and up to 64MP single camera at 30fps video-recording with Zero Shutter Lag for blur-free recording. Lastly, there is also AI-based auto-focus and auto-exposure to help you click sharper and brighter photos, even in low light.
The Hexagon 770 processor with 6th gen Qualcomm AI engine enables improved imaging, video and audio capabilities. It can deliver 12TOPS (trillion operations per second), a big improvement over the Hexagon 696 delivering 5.5TOPS on the Snapdragon 765G 5G SoC.
Source - Qualcomm
In these times of lockdowns, audio and video calling has become an important tool to keep in touch, learn and collaborate on work. But unlike the office environment, there are quite a few distractions at home, like dogs barking, kids running around and, if you stay closer to the road, vehicles passing by.
The AI noise suppression can reduce background noise, thus enabling the callers to hear your voice clearly. The triple ISP with AI can also come in handy when on video calls. It can detect the subject and automatically blur the background so that the caller does not get distracted by the objects around you. The ISP also works on rear cameras while recording videos. The AI-based EIS (electronic image stabilization) greatly helps to reduce the jerks and offers smooth footage.
Besides audio and video calling, and binge watching, gaming has also increased during the pandemic. With things getting competitive in Battle Royale games like PUBG Mobile, Call of Duty Mobile and Fortnite, the Snapdragon Elite Gaming features enable better experiences.
Gamers can enjoy up to 40% faster graphics rendering and 40% faster CPU performance for a smooth experience, even during long gaming hours. Key features include Game Quick Touch which optimizes the touch response by increasing the speed of touch to display by 20% while decreasing the latency. This comes quite handy when playing Battle Royale games, where even a millisecond difference can make you win or lose the match.
Variable Rate Shading is another key feature that increases the rendering performance and quality by varying the shade rate across different regions in a frame. Apart from allowing games to run faster, it offers richer graphics at higher resolution while consuming lower power. Other features include a jank reducer and game network latency manager to optimize network settings and make online gaming more fluid.
Qualcomm’s high-tier Snapdragon 778G chipset competes with MediaTek’s flagship Dimensity 1200 5G. The support for mmWave 5G, Wi-Fi 6E and Hexagon 770 DSP with 12TOPS for AI and ML related tasks differentiates the Qualcomm chipset from MediaTek’s offering. Below is a comparison table, which also highlights the key upgrades the new chipset brings over the Snapdragon 765G.
Chinese smartphone maker HONOR is set to launch the HONOR 50 series, powered by the new Snapdragon 778G 5G mobile platform. Other smartphone vendors such as iQOO, Motorola, Xiaomi, OPPO and realme are also planning to release smartphones powered by the new chipset.
Source - Qualcomm
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