India Survey for Consumer Electronics Purchase Preferences This Festive Season
India Survey for Consumer Electronics Purchase Preferences This Festive Season
PDF | 17 pages
Published date: September 2024
This report aims to understand and analyze consumer purchase preferences for consumer electronics (CE), such as smartwatches, headphones, tablets, laptops, and cameras, during India’s 2024 festive season. The report provides an in-depth analysis of consumer preferences across product categories, planned budgets, preferred channel of purchase, motivations for buying, and key parameters for eCommerce platform suitability. The survey, sponsored by Amazon India, utilized an online quantitative questionnaire to collect responses from individuals owning smartphones who prefer to purchase consumer electronics this festive season. The sample included 2,001 individuals, across tier 1, tier 2, and tier 3 cities in India representing a diverse group categorized by age, education, gender, and occupation. Data collection took place in September 2024.
- Research Design
- Key Takeaways
- Festive Season Consumer Electronics Purchase Plans
- Consumer Electronics Purchase Plans for Festive Season
- Consumer Preferences for Various Product Categories
- Consumer Budget Preferences for Different Product Categories
- Consumer Channel Preferences for Different Product Categories
- Key Reasons for Choosing Online and Offline Purchase Channels
- Reasons for Purchasing Various Product Types
- Preferred Brands for Various Product Categories
- Key Parameters for E-Commerce Platform Suitability
- Demographic Split
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
