• OPPO realigned its premium product portfolio to target a younger and more dynamic audience with the launch of the OPPO Find X8 series smartphones.
• The OPPO Find X8 series emphasizes a slim form factor without compromising camera performance, particularly in the periscope cameras, achieved through an innovative structural design in the 3X periscope camera module.
• In addition to the slim design, OPPO’s Find X8 series highlights functions and features such as ‘Lightening Snap,’ Generative AI (Gen AI), system-level engines, and advanced battery materials.

OPPO launched its premium flagship OPPO Find X8 series smartphones in China on October 24 and in the international market on November 21. The series includes the OPPO Find X8 and OPPO Find X8 Pro, both powered by MediaTek’s latest Dimensity 9400 chipset, a cutting-edge 3nm SoC introduced in early October. Unlike previous Find series smartphone models, which catered to more senior demographic focused on a premium business image, the Find X8 series represents a strategic pivot. OPPO is now targeting younger consumers with the premium Find series by demonstrating an understanding of their preferences and addressing key consumer pain points.

Below is a summary of the key upgrades and selling points of the OPPO Find X8 series highlighted during the product launch event.

Slim Product Form Factor Despite Periscope Camera(s) Integration

The OPPO Find X8 features a 7.85mm thick and a 6.59-inch flat AMOLED display, reduced from its predecessor the OPPO Find X7’s 8.79-mm thickness and 6.78-inch display. The OPPO Find X8 Pro has an 8.24mm thickness and a 6.78-inch mildly curved display, down from the 9.5mm thickness and 6.82-inch display of the OPPO Find X7 Ultra. Additionally, OPPO has significantly reduced the Camera Deco’s thickness in the Find X8 series. Despite the slimmer profile, the Find X8 and X8 Pro’s camera performances are not hampered, especially in terms of the periscope cameras, compared to the predecessors.

Exhibit 1: The Slim Design of the OPPO Find X8 Series

Source: OPPO

The innovative design of the 3X zoom periscope camera module is a key factor allowing the phone’s thickness to be reduced. The OPPO Find X8 series utilizes a trapezoidal-shaped prism in the periscope camera, compared to the traditional L-shaped prism found in mainstream solutions.

Exhibit 2: Traditional Periscope Camera Module Structure vs the Innovative Periscope Camera Module Structure in the OPPO Find X8 Series

Source: OPPO

In OPPO’s trapezoidal prism periscope camera design, light enters through the lens, passes vertically through the prism, and reaches the CMOS sensor after multiple reflections. The trapezoidal prism shortens the optical path while still achieving a longer effective focal length. Its smaller apex angle, compared to traditional L-shaped prisms, reduces the overall module thickness. Additionally, the shorter part of the prism can be integrated into the phone’s motherboard to further minimize the device’s thickness. This innovative module structure allows the OPPO Find X8 series to retain periscope camera performance while slimming down the overall product design.

‘Lightening Snap’ and Enhanced AI Photography

A standout feature of the OPPO Find X8 series is the ‘Lightening Snap’, enhanced by AI technologies. This includes an AI-powered adaptive shutter, AI instant dual-frame technology – where the short frame captures fleeting moments while the long frame emphasizes image quality – and OPPO’s Trinity Engine, which intelligently allocates SoC power for optimal burst-mode performance. By holding the shutter button, users can capture multiple photos per second, with each burst image fully processed through computational photography algorithms to ensure clarity. Additionally, OPPO’s compute-storage separation technology can efficiently manage RAM and ROM resources, allowing users to shoot continuously and capture up to 200 photos in a single burst. The OPPO Find X8 Pro also integrates a physical camera button on the right side of the phone to enhance the user photography experience.

Exhibit 3: A Running Dog Captured Using the OPPO Find X8 Pro’s ‘Lightening Snap’ Mode

Source: OPPO

Exhibit 4: The Physical Camera Button on the Right Side of the Find X8 Pro

Source: OPPO

In addition to the ‘Lightening Snap’ feature, OPPO emphasizes new film-style filters in the Find X8 smartphone cameras including Natural Color (NC) Style, Natural High-Speed (NH) Style, and Color Compensating (CC) Style. The Find X8 series also upgrades Gen-AI-powered features such as AI Reflection Remover, AI Unblur, AI Eraser, and AI Clarity Enhance, to enhance the photo editing experience for users.

These innovative photography functions, which enable high-quality ‘Lightening Snap’ photographs alongside AI-powered photo editing and beautification tools, showcase OPPO's dedication to addressing consumer needs in frequent photography moments. Whether traveling, engaging in sports, or attending meaningful events, users can seamlessly capture and preserve memorable moments with friends, family, and beloved pets. This feature can be especially appealing to young consumers who prioritize capturing life’s moments and sharing them on social media.

One-Press Screen Inquiry

OPPO has taken its GenAI features to new heights in the Find X8 series, demonstrating how AI can profoundly enhance the smartphone user experience. A standout addition is the ‘One-Press Screen Inquiry,’ a groundbreaking feature powered by OPPO’s Color OS 15. It is worth noting that the 'One-Press Screen Inquiry' feature is exclusive to the China market, while the international market is offered the 'Circle to Search' feature.

With the 'One-Press Screen Inquiry', users can simply long press the screen lock button on the Find X8 series smartphones to activate the AI assistant ‘Breeno’, which responds to questions or performs actions based on voice commands. This feature is powered by the Multimodal Models integrated into ColorOS, including OPPO’s Andes GPT model and partner AI models like ByteDance’s Doubao LLMs (for the China market). Key applications and benefits of the ‘One-Press Screen Inquiry’ feature include:

• Streamlined User Actions: When receiving an address in a chat conversation, users can activate ‘Breeno’ and say, “Please help navigate to this address,” and be directed to the navigation page with the address as the destination. Users can also ask the assistant to execute actions such as removing glare from a photo using a simple voice command.

• Enhanced Screen Understanding: Users can point the phone’s camera at an object, long-press the lock button, and ask ‘Breeno’ questions like “What is this?”, “What is it made of?”, “When was it made?”, or “Can you help to translate?” The assistant can recognize objects and contexts in the image and provide relevant answers.

Exhibit 5: The ‘One-Press Screen Inquiry’ Feature in the Color OS 15

Source: OPPO

The ‘One-Press Screen Inquiry’ feature exemplifies OPPO’s strategy of integrating AI into its products with a focus on ease of use, creating an intuitive interaction mode that makes AI accessible to everyday users. This approach aims to lower the barriers to experiencing AI applications, allowing users to benefit from the efficiency AI offers and gradually acclimate to AI as an integral part of daily life.

Other Essential Upgrades and Features

Other key features of the Find X8 series that OPPO highlighted include the integration of MediaTek’s Dimensity 9400 SoC with its proprietary Trinity Engine – a dynamic allocation solution for CPU and system-level cache – to enhance SoC performance, improve OS smoothness, and maintain stable frame rates during gaming. Additionally, OPPO upgraded the battery material of the Find X8 series to silicon-carbon anode battery, a new material typically used to increase energy density while reducing battery size. OPPO has also enhanced the phone’s RF technology to optimize internet speeds for users in crowded or low-signal environments and gaming scenarios.

Sales of the OPPO Find X8 series officially commenced in China on October 30, with the OPPO Find X8 starting at RMB 4,199 and the OPPO Find X8 Pro priced at RMB 5,299 for the 12GB RAM + 256GB storage variant. The devices were available on the international market starting November 21.

Conclusion

The OPPO Find series smartphones have consistently pioneered the commercialization of the company’s most advanced technologies and R&D achievements. The Find X8 series continues this legacy, emphasizing premium innovations in photography, AI, system-level acceleration engines, RF and communications, battery, and fast charging. Additionally, the series highlights OPPO’s shift toward appealing to a younger audience, backed by thorough research on these consumer groups. OPPO aims to showcase its R&D capabilities and apply its technologies to address consumer pain points and enhance users’ daily lives.

According to Counterpoint’s smartphone model sales database, the OPPO Find X7 series – including the Find X7 and Find X7 Ultra – achieved over 25% growth compared to the Find X6 series within eight months of their respective launches. With its cutting-edge features, well-defined consumer targeting, and the global expansion strategy, the OPPO Find X8 series is well-positioned to sustain this growth trajectory.