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The COVID-19 pandemic has caused a big shift in consumer behavior and spending patterns. As more people stay at home to work or learn remotely, the spending on smartphone apps has increased as well. According to Counterpoint Research’s latest Consumer Lens Survey, video streaming has emerged as the highest spending smartphone app category in the US.
The pandemic has forced people to limit their outdoor activities. As a result, they are spending more time on entertainment through mobile devices. Monthly average spending on video streaming in the US is around $13. Students spend the highest, followed by salaried employees. Gaming and music streaming take the second and third spots, respectively. The pandemic has also made the right pitch for podcasts.
In the latest episode of ‘The Counterpoint Podcast’, host Maurice Klaehne is joined by research director Jeff Fieldhack and senior analyst Pavel Naiya to discuss how Americans are entertaining themselves amid the lockdowns. Pavel offers insights on different apps and services consumers are spending their money on. Jeff, on the other hand, sheds light on how carriers were well prepared to offer uninterrupted internet access, even with the spike in usage. He also talks about different promotional offers that carriers have been running for streaming services.
For those interested in a detailed analysis of app spending and other smartphone consumer behavior, the report is available on our research portal for subscribed clients.
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