Monthly Pulse: OPPO Reaches Global Number Two in May 2021 with its Family Brands

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Monthly Pulse: OPPO Reaches Global Number Two in May 2021 with its Family Brands

Jul 19, 2021

Hong Kong, Boston, London, New Delhi, Beijing, Taipei, Seoul – July 19, 2021

OPPO and its subsidiaries (encompassing the OPPO, OnePlus and realme brands) captured second spot in the global smartphone market during May 2021 with a 16% share of unit sales, followed by Apple at 15%, according to Counterpoint Research's May Monthly Market Pulse Report. Xiaomi was fourth with 14% share.

Global Smartphone market share for OPPO Group, Apple, and Xiaomi

Source: Counterpoint Research Market Pulse

Jene Park, senior analyst at Counterpoint Research commented, “OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally. This is the combined result of its multi-brand strategy which includes the premium OnePlus and more accessible realme”. Looking forward, Park speculates, “OPPO family may likely be the next dominant brand to come from China since Huawei”.

OPPO utilizes the following brands as part of its global strategy:

OPPO – offline and mid-to low-end smartphones
realme – online lower-tier smartphones; set up as a fully owned subsidiary
OnePlus – premium smartphones; now merged with OPPO.

Each brand independently raises brand awareness in their respective areas, and this strategy has shown good results so far.

Global Smartphone Market Share for OPPO Group

Source: Counterpoint Research Market Pulse

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry

Analyst Contacts:

Jene Park

Summary

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.