By 2006, the company owned more than a fifth of the global handset market, according to Neil Shah, a Counterpoint Research analyst. The Razr spawned a number of imitation thin phones from rivals such as Samsung and the Sanyo Katana. Motorola tried to follow up the Razr's success with phones like the Rizr or Slvr, which featured a similar aesthetic. Soccer legend David Beckham served as the face of the Razr 2.
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