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Our Q4 2020 Market Monitor report has been published. We release one infographic each quarter to summarize the mobile handset market activities in a single page.
Some quick observations on the smartphone market:
- Global smartphone market shipments declined 1.6% YoY but grew 8% QoQ to reach 394.6 million units in Q4 2020.
- India's smartphone market, having met much of the pent-up and holiday season demand, declined 11% QoQ but grew 17% YoY.
- Apple displaced Samsung as the world's top smartphone brand with a 21% share of the market, thanks to the exceptional performance of its 5G-enabled iPhone 12 series.
- While Apple performed exceptionally in all markets, it predictably did best in North America and Europe, its key markets.
- Apple retained its top spot in North America and captured it in Europe with 65% and 31% shares respectively in these markets.
- However, Samsung retained its top spot in 2020, with a 19% share of the global smartphone market.
Use the button below to download the PDF version of the infographic:
Some quick observations on the feature phone market:
- Global feature phone shipments recovered in Q4 2020 from the previous quarter, growing 9% QoQ but declining 24% YoY.
- India displaced the Middle East and Africa (MEA) as the world's biggest feature phone market with a 37% share as compared to the MEA's 32%.
- Shipments in China more than doubled from Q3 2020 to reach 1.9 million units in Q4 2020.
- Shipments in North America declined another 22% QoQ in Q4 2020 after a 50% QoQ decline in Q3 2020.
- From the brand point of view, the global feature phone market remained stable with itel, HMD and TECNO retaining the top three positions respectively.
Use the button below to download the PDF version of the infographic:
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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