Our Q2-2020 Market Monitor report has been published. We release one Infographic in each quarter to summarize the mobile handset market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments declined the highest ever 26% YoY reaching 276.02 million units in Q2 2020.
- All the regions (APAC, LATAM, MEA, Europe and North America) registered decline during the quarter, including China and India
- Within regions, LATAM declined the highest (37% YoY) followed by MEA (24% YoY).
- Huawei surpassed Samsung to become the number one brand in the global smartphone market in Q2 2020.
- Huawei's shipments declined 3% YoY globally whereas, it grew 11% YoY in China.
- Apple remained resilient during the COVID-19 pandemic as iPhone shipments grew 2% YoY in Q2 2020.
- Realme was the fastest growing brand in Q2 2020. It grew 11% YoY in the quarter as several markets in Europe and India started to recover in June
- 5G smartphone shipment penetration increased to 12% in Q2 2020 from 7% in the previous quarter. China accounted for 80% of the global 5G shipments in Q2 2020.
Some quick observations from the feature phone market:
- Global feature phone shipments declined 47% annually reaching 45.45 million units in Q2 2020.
- Middle East and Africa contributed to 49% of the global feature phone shipments in Q2 2020.
- Feature phone shipments in North America declined by 41% YoY. Alcatel contributed to 75% of the total feature phone shipments in the region.
- Transsion Group led the global feature phone market capturing over 42% of the total market share.
- Karbonn surpassed Micromax to enter the top 5 feature phone players in India.
Use the button below to download the PDF version of the Q2 2020 Infographic:
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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