New Delhi, Beijing, Hong Kong, Seoul, London, San Jose, Buenos Aires – September 12, 2022
India’s neckband market shipments grew 71% YoY and 52% QoQ in Q2 2022, according to the latest research from Counterpoint’s IoT Service. This growth was driven by a greater preference for these devices due to their look and comfort, and the availability of improved features at an affordable price.
Commenting on the overall market, Senior Research Analyst Anshika Jain said, “India’s neckband market witnessed remarkable growth in Q2 2022 with most of the new launches coming from the affordable price segment (less than ₹2,000 or $25). Many of the top OEMs are focusing on the ₹1,000-₹2,000 (or $13-$25) price band by adding features like voice assistance, low latency for gaming, noise cancellation, and music control through gestures.”
Source: India Hearables (Neckband) Shipments, Model Tracker, Q2 2022
“In Q2 2022, the local production increased over 2.5x QoQ with an 8% share in the total shipment volume, compared to 5% in Q1 2022. boAt manufactured more than two-thirds of the domestic volume in Q2 2022 followed by homegrown brands Mivi and Noise. In the second half of 2022, we expect more brands to introduce ‘Make in India’ devices,” Jain said.
Talking about product features, Research Director Tarun Pathak said, “The brands are pushing neckbands with long battery life. This feature is also attracting consumers as other wireless hearables have limited operating hours. The shipment share of the neckbands with 30+ hours of playtime increased to 40% in Q2 2022 from 17% in Q1 2022. In addition, some of the most demanded features like active noise cancellation, insta-charge and dual pairing technology are moving into lower price bands to attract cost-conscious customers.”
Market Summary
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Analyst Contacts:
Anshika Jain
Tarun Pathak
Counterpoint Research
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