The top three brands contributed almost half of the total shipments in 2019
realme emerged among top 5 brands within initial month of launch.
Increasing content consumption by smartphone users and features like smart assistants, portability, etc. drove the demand for TWS.
New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires
April 23rd, 2020
The India TWS market posted a massive 700% growth in 2019, becoming the fastest growing market in Wearables, according to the latest research from Counterpoint’s ETO service.
Commenting on the growth of TWS market, Research Analyst Shilpi Jain, noted, “The availability of many affordable devices by players like realme, Xiaomi and Noise immediately caught consumers’ attention with their audio quality and ease of use. As the India market remains largely untapped for TWS, the segment holds huge growth potential and opportunities for new players.”
Discussing the use cases for TWS, Ms. Jain adds, “The increasing audio content consumption, portability, and advancements like health and fitness tracking, smart assistants are making TWS popular among smartphone users and driving the demand.”
Exhibit: India Hearables (TWS) Market Share by Top Five Brands- 2019
Exhibit: Top Five Selling Models in India Hearables (TWS) Market in 2019
Talking about smartphone OEMs’ IoT strategy, Research Analyst, Satyajit Sinha, added, “An all-round connected devices IoT strategy, is prompting entry of many smartphone OEMs in this fast-growing segment. Some brands are using an affordable pricing strategy and strong growth momentum while some are leveraging cutting edge features to command a premium. In all, TWS is becoming an important part of smartphone OEMs’ connected devices strategy and drive ecosystem stickiness. Expect more OEMs to jump in and follow Apple, Samsung, and realme in the India market where the attach rate for wireless buds is still quite low. Further, the current lockdown situation due to COVID-19 will accelerate the demand for TWS as many people are working from home and connecting through voice and video calls.”
Apart from the top three, Samsung and realme are the two other major players in the Indian TWS market.
The comprehensive and in-depth report on “India Hearables (TWS) Shipments and Revenue by Model Tracker 2019 is a part of our ETO service. This report is available for download here.
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