Huawei’s Mate 60 Pro smartphone was an immediate success, with state media outlets and commentators proclaiming the phone a national achievement. The company sold 1.6 million Mate 60 handsets in its first six weeks of sales, according to market research firm Counterpoint Research.
“The clear standout in October has been Huawei with its turnaround on the back of its Mate 60 series devices. Growth has been stellar with its new launch marketing and strong media coverage around its ‘Made in China’ chipset,” said Archie Zeng, a China analyst for Counterpoint Research in a report on the Chinese smartphone market released in November.
Huawei captured about 13% of China’s smartphone market in 2023, up from 7.6% in 2022, estimates Ivan Lam, senior analyst at Counterpoint Research...Read more