Search in Our Research Portal
HONG KONG, May 15 (Reuters) - Huawei is revamping its retail strategy and aggressively opening flagship stores in China, with some just a stone's throw away from Apple (AAPL.O), opens new tab shops, as it seeks to retake the premium electronics throne in the world's biggest smartphone market.
Huawei opened four such stores in major Chinese cities between December and February, an aggressive marketing blitz by a company that had largely relied on licensed distributors and is rebounding from U.S. sanctions imposed in 2019 that had crippled its smartphone business for four years until it could source domestic replacement parts.
Apple has 47 stores in mainland China. Huawei, which did not open a flagship store until 2019, now has 11 of them.
"I think they will open more than 20 of them. Then it will eventually catch up to Apple," said Ethan Qi, associate director at research firm Counterpoint...Read More
© 2024 Counterpoint Technology Market Research.