HMD, which is based in Espoo, Finland, has built up a portfolio of devices aimed at addressing gaps in the market. Beside smartphones, the company sells a selection of simpler feature phones, including one co-branded with Mattel Inc.’s Barbie. It’s also among FC Barcelona’s sponsors.
The Fusion X1 will be on sale in May at a price between $250 and $300, the company said.
Established vendors of so-called starter smartphones for children include Pinwheel and Gabb, which have been selling such devices for more than five years. Light Phone, which caters more to adults in search of a break from smartphones, also has partnerships with various schools.
Still, the market for basic feature phones is only a small fraction of the overall industry and shrinking. North America saw one of the steepest declines in sales of feature phones, decreasing 38% between 2023 and 2024, while western Europe saw an 11% drop, according to Counterpoint Research…Read More
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
Related Research
Feb 27, 2025
Feb 27, 2025
Mar 25, 2025