Global XR (AR & VR Headsets) Market Share: Quarterly

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Global XR (AR & VR Headsets) Market Share: Quarterly

Sep 10, 2024

Global XR (AR & VR Headsets) Market Share: Quarterly

Global XR (VR & AR) Market Share
Brands	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024
Meta	51%	51%	52%	78%	64%	74%
Apple	-	-	-	-	16%	3%
Pico	7%	6%	9%	5%	7%	8%
Sony	33%	29%	21%	9%	4%	3%
Others	9%	14%	18%	8%	9%	12%

Source: Global XR (AR & VR Headsets) Model Tracker, Q2 2024

Highlights:

• In Q2 2024, global VR headset shipments declined 4% YoY and 28% QoQ, driven primarily by a sharp drop in Sony’s PlayStation VR2 (PSVR2) shipments. However, this decrease was less severe compared to the 29% YoY drop in the previous quarter.

• Apple’s Vision Pro shipments saw a significant sequential decline in Q2 2024, following the initial market hype. Meta was the brightest spot seeing 37% YoY growth in Q2 2024 to capture 80% share in the global VR headset market, driven by the strong sales momentum of the Meta Quest 3. Market consolidation is evident in the global VR segment as the market frenzy cools down, with the top three players accounting for over 90% of the market share in Q2.

• Global AR smart glass shipments declined 13% YoY and 23% QoQ in Q2 2024. This decline marks the end of three consecutive quarters of YoY growth since Q3 2023, indicating a turning point in the development of the AR smart glasses market.

• We expect that market demand for the mainstream video-watching glasses using the Birdbath optical solution has become relatively saturated, as tech enthusiasts have largely tried and adopted these products. Simultaneously, sales for the information-display glasses using MicroLED and waveguide solutions remained niche due to the immaturity of these technologies.

• Global Q2 2024 AR/VR OEM market share rankings (based on shipments):
○ Meta 74%
○ Pico 8%
○ DPVR 4%
○ Apple 3%
○ Sony 3%
○ Others 8%

*Data on this page is updated every quarter

This data represents a repository of quarterly data for the global XR (AR & VR Headsets) shipments market.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global XR headset market share numbers are from:

Global XR (AR & VR Headsets) Model Tracker, Q2 2024

Excel File | Published Date: September 2024

This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.

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