Global XR (AR & VR Headsets) Market Share: Quarterly

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Global XR (AR & VR Headsets) Market Share: Quarterly

Mar 5, 2025

Global XR (VR & AR) Market Share
Brands	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Meta	52%	78%	63%	73%	59%	79%
Sony	22%	9%	4%	3%	7%	8%
Pico	9%	5%	7%	8%	10%	3%
Xreal	6%	2%	3%	2%	4%	2%
DPVR	3%	1%	2%	4%	4%	2%
Others	9%	5%	21%	9%	16%	6%

Market Highlights:

In Q4 2024, global VR headset shipments fell by 6% YoY but grew 213% QoQ. The significant QoQ growth was driven by the launch of Meta Quest 3S, alongside Black Friday and Christmas promotions.
In Q4 2024, the newly launched Meta Quest 3S became the world's best-selling VR model, fueling a sequential surge of over 300% in Meta's VR sales. However, our industry checks indicate that the market demand for the Meta Quest 3S declined sharply after the initial sales surge during the Q4 2024 promotion season, prompting Meta to reduce orders from its suppliers.
Global shipments of AR smart glasses fell by 12% YoY but increased by 100% QoQ in Q4 2024. Birdbath-based video-watching AR glasses remained the dominant category, growing 27% YoY in 2024. In contrast, waveguide-based information display glasses saw a sharp 67% decline.

*Data on this page is updated every quarter

This data represents a repository of quarterly data for the global XR (AR & VR Headsets) shipments market.

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The global XR headset market share numbers are from:

Global XR (AR & VR Headsets) Market Forecast,
December 2024 Update

Excel File | Published Date: December 2024

This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.

Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.