Infographic: Q1-2023 | Smartphones | Mobile Market Monitor

Jul 6, 2023

Our Q1 2023 Market Monitor report has been published. We release one infographic each quarter to summarize the global smartphone market activities in a single page.

Some quick observations on the smartphone market:

The global smartphone market declined by 14% YoY to reach 280.2 million units in Q1 2023.
Samsung surpassed Apple as the leading smartphone player in Q1 2023, driven by the success of its mid-tier A series and the recently launched S23 series.
Among the top five brands, Apple experienced the least YoY shipment decline, resulting in its highest-ever Q1 market share of 21%.
OnePlus emerged as the fastest-growing top-10 smartphone brand globally, with significant contributions to this growth from China and India.
In terms of regional performance, the Middle East and Africa (MEA) market exhibited the only single-digit decline at 8%, although this was based on a relatively small market size.
Europe saw the largest decline for any region, with a 41% decrease, primarily driven by Russia and Central and Eastern Europe.

Use the button below to download the high resolution PDF of the infographic:

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.