- China’s smartphone sales volume rose 1.5% YoY in 2024.
- Huawei recorded the highest YoY growth of 36%, followed by Xiaomi with 10% and vivo with 6%. In contrast, Apple, OPPO and HONOR faced YoY declines.
- Counterpoint maintains a cautiously optimistic outlook for China market in 2025.
China’s smartphone sales rose 1.5% YoY in 2024, according to Counterpoint’s China Smartphone Weekly Sales Tracker. The market’s performance through the year was uneven, with a softer start and a sluggish conclusion compared to the previous year. However, during the period spanning from Week 5 to Week 36, smartphone sales generally outperformed those of the year-ago period.
Despite the overall growth, there was a notable divergence in the performance of major brands. Huawei recorded a remarkable 36% YoY growth, followed by Xiaomi with 10% and vivo with 6%. In contrast, Apple tumbled 13% YoY, OPPO fell 9% YoY, and HONOR slipped 3% YoY.
Looking into 2025, China has expanded national consumption subsidies to include smartphones and other electronics to revive domestic spending. This could serve as a catalyst for boosting sales volume in the upcoming year. However, China still grapples with significant economic pressures from subdued domestic consumption and the looming threat of potential new tariffs imposed by the US on Chinese exports. Given these challenges, we maintain a cautiously optimistic outlook for China market in 2025.
Access full 4-pager report here.
If you are not a client, reach out to us at info@counterpointresearch.com
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
Related Research
Jan 27, 2025
Jan 23, 2025
Jan 23, 2025