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The hard numbers confirm this. According to Counterpoint Research, Apple Music had an estimated 68 million users by the end of 2019. Barclays Analysts estimated that the company had 170 million paid iCloud customers in 2018. Comparatively, Apple had just 10 million subscribers as of February 2020 for Apple TV Plus — many of whom were riding along on the free one-year trial that Apple offers for the service, which will coincidentally start to expire for the earliest customers next month. And while estimates for Arcade are harder to come by, it’s likely far below Apple Music and iCloud.
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
