Apple Losing Wireless Earbuds Market Share Even as AirPods Sales Grow

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Aug 29, 2020

Apple Inc. will likely boost sales of its AirPods range by a third this year, but that won’t stop it from losing its dominant grip on the fast-growing wireless earbuds market.

The AirPods have come to define the true wireless (TWS) earphones category, with Apple accounting for nearly half of all sales in 2019 and expected to grow to 82 million units this year, according to Counterpoint Research data.

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In the Press

Published

Aug 28, 2020

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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