Apple iPhone Shipments Market Share: Quarterly
| Apple iPhone Shipments Market Share (%) | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Quarter | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
| iPhone shipments market share within Global Smartphone Market | 24% | 21% | 17% | 16% | 23% | 17% | 16% | 17% | 23% |
Market Highlights
- Apple’s shipments declined 1% YoY in Q4 2024. However, it became the top smartphone brand during the quarter.
- The main reason for this decline was relatively lower demand in its two key markets – US and China.
- However, some of the regions, including emerging markets, showed growth, such as India, Caribbean and Latin America (CALA), Europe and Japan. CALA was the fastest-growing region for Apple in Q4 2024.
Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, November 2024 Update
Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.
Apple iPhone Market Share: 2007 to 2024
Apple iPhone Shipments Market Share: Annual
| Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Share | 3% | 9% | 14% | 15% | 18% | 18% | 15% | 15% | 12% | 11% | 11% | 10% | 11% | 12% | 14% | 16% | 16% | 16% |
The global iPhone market share numbers are from:
Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q4 2024
Excel File | Published Date: February 2025
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.
Subscribe to our newsletter
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
© 2025 Counterpoint Technology Market Research
Related Research
Sep 14, 2022
Dec 2, 2021
Dec 10, 2021