Apple iPhone Market Share from 2007 to 2023 - Q2 2024 Update

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Sep 20, 2024

Apple iPhone Shipments: Q2 2024

Apple iPhone Shipments Market Share (%)
QuarterQ2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024
iPhone shipments market share within Global Smartphone Market16%16%24%21%17%16%23%17%16%

Apple iPhone Shipments: Quarterly (Mn Units)

Apple iPhone Shipments (in Millions)

Quarter

Q1 2022

Q2 2022

Q3 2022

Q4 2022

Q1 2023

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

iPhone Shipments (in Mn)

59

46.5

49.2

72.27

58

45.3

48.9

74

50.6

45.5

Market Outlook: Smartphone Shipment and ASP Forecast by OEM and Region, Q1 2024

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

Read more

Apple iPhone Market Share: 2007 to 2023

Apple iPhone Shipments Market Share: Annual

Year

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Market Share

3%

9%

14%

15%

18%

18%

15%

15%

12%

11%

11%

10%

11%

12%

14%

16%

16%

Apple-iPhone-Shipments-Market-Share_2007-2023

Year20072008200920102011201220132014201520162017201820192020202120222023
Market Share3%9%14%15%18%18%15%15%12%11%11%10%11%12%14%16%16%

Apple iPhone Shipments: Annual (Mn Units)

Year20072008200920102011201220132014201520162017201820192020202120222023
Shipments (in Mn)3.713.124.947.593135.8153.4192.6231.5215.2215.8206.3195.6201.1237.9227226.2

Apple-iPhone-Shipments_2007 - 2023

Year20072008200920102011201220132014201520162017201820192020202120222023
Shipments (in Mn)3.713.124.947.593135.8153.4192.6231.5215.2215.8206.3195.6201.1237.9227226.2
The global iPhone market share numbers are from:
Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q2 2024
Excel File | Published Date: August 2024
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.

Summary

Category

Data

Published

Sep 20, 2024

Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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