Global Smartwatch Shipments by Model Quarterly Tracker Q2 2026
Overview
Following up on the series of quarterly smartwatch shipments reports, this is our latest report highlighting the value share for 30+ brands. This report from Counterpoint’s Global Smartwatch Service highlights the revenues, ASPs (Average Selling Price) and shipments by brand, price bands, and regions. The reports give the key trends of the global smartwatch market including the emerging specs like health tracking (Sleep Apnea, ECG and Blood Pressure), On-Device AI penetration and connectivity (5G Redcap and Satellite connectivity).
What the Full Report Will Cover
- Global shipments, revenues and ASP trends across smartwatch market
- Brand-level shipment, revenue and ASP performance for 30+ smartwatch brands
- Comparison of shipment share and revenue share by brand and regional level to assess brand positioning and value capture
- Quarterly shifts in the performance, asp and overall market dynamics
Who Should Read This
- Smartwatch and wearable industry professionals tracking global market trends
- OEMs and strategy teams benchmarking brand performance against competitors
- Component suppliers, operators and channel partners assessing market demand and vendor dynamics
- Investors and analysts evaluating shipment, revenue and ASP trends
Key Questions the Report Answers
- How are smartwatches shipments, revenues and ASPs changing?
- Which brands are gaining or losing share by shipments and revenue?
- What regions are driving the market? What brands are driving the respective regions?
- How do leading brands compare in terms of ASP and value capture?
- Which vendors are driving overall smartwatch market revenue growth?
- What health features are penetrating the smartwatch market?
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.