Insight

Global Smartphone SoC Shipments Fall 15% YoY in H1 2026 Amid Rising Memory Costs

MediaTek and Qualcomm’s shipments fell more than 25% YoY, while Apple, Samsung, Google and UNISOC gained market share, though for different reasons each.

Overview: This report analyzes the US smartphone market: model level sell through volumes by OEM, sales channel along with price bands. It dives further into OEM performance insights and carrier promotions. The sales channels covered in the report include Verizon, AT&T, T-Mobile, Spectrum, Xfinity, Cricket, Metro by T-Mobile, Boost, Verizon Prepaid, Best-buy, Walmart, Target, Amazon and USA OEM. This is additional analysis accompanying the model level database of US Monthly Smartphone Sell-through by Channel.