Following up on the series of quarterly Market Monitor reports, this is our latest report highlighting the value share for 45 brands. This report from Counterpoint’s Market Monitor service highlights the revenues, ASPs (Average Selling Price) and shipments for 45 brands in the smartphone and feature phone segments. These 45 brands together capture close to 94% of the total market by revenues.

Insight

China Smartphone Market Saw Sharper Contraction After 618

China’s smartphone sales declined 8.6% YoY in the first 30 weeks of 2026, with the decline returning to double digits after the 618 shopping festival amid seasonal weakness and continued memory cost inflation.