- Smartphone sales at the Big 3 postpaid carriers increased 6% YoY, driven by strong multi-line promotions.
- Apple sales were up 7% YoY as sales increased at each of the Big 3 carriers.
- Prepaid smartphone sales in the US remain impacted by the Trump Administration’s changes in immigration policy along with economic factors that disproportionately affect the low-end of the market.
US Smartphone sales increased 1% YoY in Q4 as market pressures were offset by strong holiday sales promotions. Smartphone sales at the Big 3 postpaid carriers increased 6% YoY according to Counterpoint’s North America Monthly Smartphone Channel Share Tracker. Sales were driven by strong multi-line promotions, which became large unit movers for the carriers in the quarter.
