Overview
The weekly US Smartphone Promotions Tracker and Index monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.
What the Full Report Will Cover
- 13 channels: major postpaid and prepaid carriers, including T-Mobile, AT&T, Verizon and more
- Every smartphone model available at each carrier, updated weekly
- Promotion details: device price, discount amount, trade-in value, new line or upgrade requirements, and contract or installment terms
- Promotion Index Scores at the carrier, OEM, and model level
- Week-over-week changes that highlight new, expired, and modified promotions
Who Should Read This
- Strategy, pricing, and procurement teams at smartphone OEMs, carriers, and component manufacturers
- Sales, channel, and marketing teams tracking the competitive landscape
- Competitive intelligence teams, financial analysts, and investors covering the mobile ecosystem
Key Questions the Report Answers
- How aggressively is each OEM, carrier, and individual model being promoted?
- Which OEMs does each carrier favor in its promotions?
- How are new smartphone launches being promoted, and how does that compare with past launches?
- How are trade-in, new line, and upgrade requirements shifting over time?
- How are US carriers structuring promotions for new smartphone launches?
Published Date: October 2026