Overview:

In October 2025, US smartwatch sales rose 2% YoY, making the first market rebound in a long time.

Apple's September launch of the new models, which holds the highest market share, led to market growth, especially through its first full lineup of Watch S11, Ultra 3, and SE 3 in three years. Amazon Prime Big Deals promotion has also boosted sales of models from major brands such as Samsung and Garmin, and Google’s new Pixel Watch 4, released in October, has garnered generally positive initial consumer feedback, promoting replacement demand from users of older Pixel Watches.

This Excel report tracks total monthly US smartwatch sales and provides monthly sales for major smartwatch models from Apple, Samsung, Garmin, Google, Amazfit, and Fitbit in the US, as well as ASPs and specifications for those models.

Table of Contents:

• Smartwatch Definition

• US Smartwatch Model Tracker

Published Date: November 2025