Overview: The automotive industry’s presence at CES this year reflected the industry’s concerns, ambitions, and challenges. This year, Counterpoint tracked over 60 automotive announcements to uncover key industry trends at CES 2025. The primary focus areas were digital cockpits, autonomous vehicles, and software-defined vehicles (SDVs), which continue to be among the most significant trends shaping the automotive sector.
Last year, artificial intelligence (AI) was the industry's buzzword, with many automotive players showcasing their readiness for various AI-driven applications. These included AI-powered personal assistants, operating systems, audio systems, mapping solutions, and safety enhancements.