State of US Prepaid 2026: Subscriber Counts Decline as Pressures Compound
Overview: This report analyzes US carriers' Q4 2025 earnings and observes the current state of the US prepaid market and the current strategies being taken by carriers and OEMs in the space. Discussed in the report are major trends around plan pricing, churn, customer additions, OEM share and more. The report provides Counterpoint's expectations for the remainder of 2026 and the challenges this segment will face throughout the year.
Table of Contents:
- Carrier Strategies and Changing Dynamics
- OEM Strategies
- 2026 Outlook
Number of Pages: 5
Publication Date: March 2026
Category
Industry
Smartphone
Service
USA
Report Type
Report
Time Period
Other
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Author
Blake Przesmicki
Research Analyst at Counterpoint Research | Specializes in Smartphones and Consumer Electronics | BA in Journalism, Advertising and Media Studies from the University of Wisconsin-Milwaukee |