Overview: This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry. The deliverable includes

• Single pivot format giving in-depth analysis of global markets
• 140+ brands now in comparison to 95 brands earlier
• Break out of three key countries in each region to give a further granular view of the regions
• 18 countries view as compared to six earlier
• More visuals and analysis by country and by regions

To quickly summarise:

• Global smartphone shipments increased by 2% YoY, reaching approximately 307 million units in Q3 2024.
• Global smartphone revenues rose by 10% YoY, driven by a 7% increase in ASP. Both revenue and ASP hit their highest levels ever for a Q3.
• Samsung continued to lead the market in terms of shipments, with a 19% volume share.
• Apple captured a substantial 43% of global smartphone revenue share in Q3, marking its highest-ever revenue, shipments, and Average Selling Prices (ASPs) for a third quarter.
• Xiaomi ranked third, with revenue growth surpassing shipment growth, while OPPO secured fourth place. vivo recorded the fastest YoY growth among the top five OEMs.