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Report

MEA Smartphone Market Report - Q1 2025

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June 30, 2025

Overview: In Q1 2025, the MEA smartphone market rose 7% driven by pent-up demand, particularly in the lower segment. Meanwhile, OEM activity remains high, with increasing competition following the return of Chinese OEMs. Average selling prices (ASPs) flatlined, while 5G’s share expanded further. On the other hand, the premium segment continues to advance.

Table of Contents:

  • Key Takeaways
  • Market Overview
  • MEA Smartphone Market's Competitive Landscape
  • 5G Analysis
  • OEM Analysis
  • Country-level Analysis
  • Forecast


Number of Pages: 49
Published Date: June 2025

Category

Industry

Smartphone

Service

Premium

Report Type

Report

Time Period

Quarterly

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Author

Yang Wang

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Yang is a Principal Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.