Overview: Global smartphone market growth reached 3.8% YoY in Q4 2025, as shipments saw a fourth consecutive quarter of YoY growth due to continued improvements in economic conditions, as well as good consumer reception to new launches during the holiday quarter. The 2026 smartphone market, however, will resemble a completely different picture as compared to 2024 and 2025. We have sharply revised down our market forecast in 2026 and throughout the forecast period, largely due to the fears around memory shortages, the resulting price increases as well as structural weaknesses in lower end OEMs that have a large footprint in Emerging Markets.

Table of Contents:

• Assumptions
• Pivot
• Tech Pivot
• Track Changes- Smartphone
• Global
• North America
• Caribbean & Latin America
• Middle East & Africa
• Europe (Western Europe / Central & Eastern Europe)
• Asia Pacific (China/India/Japan/Korea/AP Others)
• Flatfile
• Definitions

Number of Pages: Excel
Published Date: February 2026