Overview: India’s TWS market shipments rose 14% YoY in 2024, according to the latest research from Counterpoint’s Consumer IoT service. The growth in shipments was driven by seasonal sales events, affordable offerings, and usage expansion towards various applications, coupled with broader channel availability. However, this period marked the market’s slowest growth, indicating that it is slowly moving towards maturity. The contributing factors for this modest growth include fewer new product launches and the deceleration in the growth of first-time users.