Overview: India’s smartwatch market declined 27% YoY in Q2 2025 primarily due to off-season lull, fewer major sales events, reduced consumer spending, and limited new product launches. Noise led the shipment share in Q2 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 62% of shipment share. The Online channel accounted for 65%. Mid-range models (₹5,000–15,000) gained traction with AI-powered phone-free voice chats, and the premium segment (above ₹15,000) registered strong YoY growth, indicating rising consumer demand for advanced health-tracking and feature-rich wearables.