Overview

This report tracks India smartphone retail financing trends across offline retail market through a comprehensive panel of 2,500+ stores spanning General Trade, Modern Trade, and Exclusive Brand Outlets across 50+ cities. It provides insights into financing schemes, payment modes, no-cost EMI adoption, EMI tenure preferences, and price segment dynamics across Tier 1, Tier 2, and Tier 3 markets, to understand evolving consumer purchase behaviour and financing penetration in the smartphone industry.

Time Period: Q4 2025 – Q1 2026