Overview: Smart TV shipments grew by 5% YoY during Q3 2024. The shipments of 4K smart TVs increased by 17% YoY and constituted nearly 52% of the total shipments during the quarter. 32” smart TV continued to lead the market, but its share is decreasing as it is being replaced by 43” with its shipments increasing by 24% YoY, and the share of bigger screen size smart TVs of 55” and above is increasing and has grown by 9% YoY. Online channel share was 33% during the quarter. LG became the leading player during the quarter, and it was followed by Samsung and Xiaomi. This report analyses the India smart TV market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.