India Smart TV Market Analysis and Insights, Q1 2025
Overview: India’s smart TV shipments decreased by 8% YoY in Q1 2025. The prevailing economic challenges with inflationary pressures, and reduced consumer demand have led to a market slowdown. The shipments of large display size and premium TVs will be increasing further, driven by consumer’s preference for these TVs. QLED display technology will see further increase in penetration, and brands will be adopting more MiniLED backlight to offer enhanced visual experience. The online contribution segment stood at 35% during the quarter, due to the republic day sale and multiple promotions on the online platform. Samsung remained the leading player during the quarter, and it was followed by LGand Xiaomi. This report analyses the India smart TV market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
Table of Contents:
- India Smart TV Market Analysis:
- Quarterly Overview
- Price Band Analysis
- Major Specification Analysis
- Channel Distribution Analysis
- Manufacturing Insights
- Important Development
- TV Market Trends
- TV Market Outlook
Number of Pages: 41
Published Date: June 2024
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Quarterly
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Author
Akash Jatwala
Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.
Umang Jain
Umang is a Research Associate at Counterpoint Technology Market Research, specializing in the Consumer IoT domain, with expertise in Smart TVs, Smart Homes, and Laptops. In his current role, he plays a key part in analysing market trends and driving insights in this rapidly evolving sector. Before joining Counterpoint, Umang worked as an Associate Business Analyst at Infosys, where he contributed to projects in the E-Commerce and Telecom industries. His passion lies in expanding his expertise within the Consumer IoT and Automotive sectors. Academically, Umang holds a Bachelor's degree from SRM Institute of Science and Technology and a Master's degree from Delhi College of Engineering (Delhi Technological University).