India Festive Season Sale Analysis, 2024
Overview:
India smartphone market witnessed 1% YoY growth during Festive season sale in 2024 driven by premium segment, 5G upgrades and easy financing. The overall ASP witnessed 9% YoY growth as the premium segment share reached 24%. Among brands, Motorola was the fastest growing brand with almost 100% growth in its sales. Though Samsung remained on top, it was vivo which showed significant growth among top five brands.
In this report you will find:
• India smartphone festive sale for last five years
• India smartphone festive sale by price band and by channel
• India smartphone festive sale by Brand
• Discount and offers on online platforms
Published Date: 2024
Category
Industry
Smartphone
Service
Individual reports
Report Type
Report
Time Period
Yearly
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.