Overview
In Q2 2026, global VR headset shipments declined by 18% YoY and 16% QoQ. Meta’s decision to increase VR headset prices amid the global memory price surge added further pressure to an already cooling market. In contrast to the slowdown in VR, global shipments of AR devices surged 138% YoY and 10% QoQ in Q2 2026, driven by new product launches, international expansion by OEMs, and China’s 6.18 promotional campaigns. For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q2 2026, please refer to the full report.
What the Full Report Will Cover
The tracker provides Counterpoint Research’s latest global VR and AR device shipment data, covering Q1 2020 to Q2 2026 across 60+ brands and 220+ models. It includes detailed data by quarter, brand and model, with coverage of shipments, retail and wholesale pricing, price bands, market value and comprehensive hardware specifications.
