Overview

The global tablet market declined sequentially in the first quarter of 2026, reflecting typical seasonality following the holiday period, and also saw a slight contraction compared to the same period last year. The softer performance indicates ongoing demand normalization, although the market continues to be supported by replacement cycles, premiumization trends, and ecosystem-driven upgrades..

Table of Contents

  • Key Findings
  • Tablet Shipments by OEM
  • iPad Shipments by Model
  • Terms and Definitions