Overview: The global smartwatch market saw a 2% year-over-year (YoY) increase in Q4 2025. Owing to a completely refreshed portfolio, Apple’s smartwatch shipments grew by 15% YoY. As a result, the North American region witnessed the highest growth among all regions. In contrast, shipments in the China region remained flat, driven by a YoY decline in shipments from leading brands, including Huawei, Xiaomi, and Imoo. HLOS (Advanced) smartwatches grew 1% YoY, with the growth rate decline mainly due to the drop in shipments from Huawei and Samsung.