Global Smartwatch Market Analysis and Insights, Q3 2025

Overview: Global smartwatch shipments rose 9% YoY in Q3 2025, sustaining the rebound momentum from the previous quarter. The continued adoption of Chinese brands—including Huawei, Xiaomi, and Imoo—together with Apple’s smartwatch growth, drove the overall shipment growth. Huawei’s shipments grew 36% YoY, highest among the top five brands, followed by Apple with 23% growth.

Table of Contents:

Smartwatch Shipment Trends

- By Device Type
- By OEM
- By Region
- By Price Band

Smartwatch Spec Analysis

- Operating System
- Chipset
- Display Type
- Connectivity

Major OEM Trends

- Apple
- Huawei vs Samsung

Market Intelligence Tracker
New Smartwatch Launches, Q3 2025
Upcoming Technological Trends in the Smartwatch Industry
Key Takeaways

Number of Pages: 37
Published Date: November 2025

作者

Balbir Singh

Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.

Anshika Jain

Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.