Global Smartwatch Market Analysis and Insights, Q1 2026
Overview
Global smartwatch shipments grew 4% YoY in Q1 2026, sustaining the upward momentum gained back in Q2 2025. The growth was primarily driven by Apple’s YoY increase in shipments. HLOS (advanced) smartwatches grew 3% YoY, driven by Apple’s continuous adoption, along with recovery in the Huawei’s shipments. The basic smartwatch witnessed the fastest YoY shipments growth of 6% on Q1 2026. Xiaomi led the basic smartwatch segment’s growth with 24% shipment share.
Table of Contents
Smartwatch Shipment Trends
- By Device Type
- By OEM
- By Region
- By Price Band
Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Connectivity
Major OEM Trends
- Apple
- Huawei vs Samsung
Market Intelligence
New Smartwatch Launches, Q1 2026
Upcoming Technological Trends in the Smartwatch Industry
Key Takeaways
Number of Page: 39
Published Date: June 2026
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.