Overview: This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.
Global GenAI smartphone market sales surged 155% YoY in Q4 2024, accounting for 28% of total smartphone sales. This rapid growth was fueled by the launch of the iPhone 16 series at the end of Q3 2024, Apple’s first fully GenAI-capable smartphone lineup, which contributed more than half of GenAI sales in Q4 2024.
The expansion of the GenAI smartphone market was also reflected in the number of GenAI-capable models, which increased from 82 in Q3 2024 to 123 in Q4 2024.
Time period: Quarter: Q4 2023 to Q4 2024
Brands: Top 10 brands cover nearly 70% of global smartphone market
Price Bands: <$100, $100-$149, $150-$249, $250-$399, $400-$599, >$600
Region: North America, Western Europe, Eastern Europe, China, India, Asia-Pacific, Middle East & Africa, Latin America
