Overview
- Apple continues to retain the highest resale value, followed by Samsung’s S series. Trade-in values for premium models are witnessing an upward trend.
- Samsung was the only major brand to record ASP growth over the last year, with a 5% yearover-year increase in ASPs during Q2 2025, driven by strong demand for its flagship Galaxy S
- series devices.
- Value depreciation is slower for iPhone Pro models compared to the base variants, reflecting growing demand for Pro models in global secondary markets.
