Report
From Trade-In to Top ASPs: Samsung and Apple Lead the Global Refurbished Market
0
October 15, 2025
Overview
- Apple continues to retain the highest resale value, followed by Samsung’s S series. Trade-in values for premium models are witnessing an upward trend.
- Samsung was the only major brand to record ASP growth over the last year, with a 5% yearover-year increase in ASPs during Q2 2025, driven by strong demand for its flagship Galaxy S
- series devices.
- Value depreciation is slower for iPhone Pro models compared to the base variants, reflecting growing demand for Pro models in global secondary markets.
Published Date: November 2025
Category
Industry
Smartphone
Service
Standard
Report Type
Report
Time Period
Other
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).