OVERVIEW

This report presents the findings of a nationwide consumer study by Counterpoint Research on how Indian laptop buyers approach their next purchase and where Snapdragon-powered Windows laptops fit into that decision. The study examines what triggers laptop replacement, such as performance limitations, battery concerns and changing usage needs, along with purchase intent, preferred price bands and willingness to pay. It also looks at how consumers weigh value for money, processor, RAM, storage, battery life, AI capabilities and design, and how Snapdragon compares with alternative platforms and brands. A further focus is on adoption barriers, including product familiarity, performance, software compatibility and after-sales support, and on how these differ across age and occupational groups.

The research was conducted as an online quantitative survey using a structured questionnaire, across PAN India. The sample comprises 2,175 respondents who are Indian Windows laptop intenders with a budget of ₹50K or more, aged 18 to 60 years, with a mix of male and female respondents. Findings therefore represent this premium-leaning segment of laptop intenders rather than the entire Indian laptop market.

ToC:

  1. Key Takeaways Objective, Methodology, Key Findings
  2. Respondent Profile Demographic details, Technology Adoption Attitude
  3. Current Laptop Laptop Usage Details
  4. Next Laptop Purchase and Usage Budget, Brand and Specs Preference
  5. Snapdragon Powered Laptops Purchase Intent, Brand Perception, Adoption Barriers, Purchase Drivers
  6. AI Use Case Perception & Usage
  7. Microsoft Co-Pilot Impact on Work Efficiency, Barrier to Co-Pilot Adoption, Areas for Improvement