Overview: After much anticipation, Apple has finally launched CarPlay Ultra, nearly three years after it was first announced at WWDC 2022. The next-generation in-car interface will debut in select new models from brands like Aston Martin, Porsche, Hyundai, Kia, Genesis, and others with a broader rollout expected in 2025.

This report explores the key features of CarPlay Ultra, how it differs from the existing CarPlay system, and what advantages it offers over Google's Android Auto. It also evaluates how Apple plans to reshape the digital cockpit experience and what this means for its competition in the automotive software space.