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Report

Apple iPhone Sell-in vs Sell-through and ASP, Q1 2017 - Q3 2025

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November 21, 2025

Overview:

Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.

Published Date: November 2025

Category

Industry

Smartphone

Service

Market Outlook Standard, Apple 360

Report Type

Report

Time Period

Quarterly

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Author

Shilpi Jain

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Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.