Overview
This report, part of Counterpoint Research’s quarterly Apple 360 series, provides a comprehensive overview of Apple’s hardware and Services revenue by segment and region, highlighting the growing contribution of Services to the company’s overall performance.
Apple’s Services business remains a key growth driver, with Apple Pay growing 26% year over year in Q2 2026. The report provides detailed regional and segment-level insights into Apple’s revenue mix, highlighting the contributions of hardware and Services and how they shape Apple’s overall business performance.